The visual advertisement I chose to analyze is in a magazine called Transworld Surf. A brand called Fox is advertising their new board shorts called "Vamplifier". Answering some of the questions on pages 446-451...
- Fox Tech created this visual text. Transworld Surf distributed it.
- Fox is a clothing brand for many extreme sports like motor cross, dirt biking, BMX, surfing, etc.
- The creators attitude toward the image seems to be that their board shorts will allow you to surf freely, with no restriction in your legs. Allowing you to do a variety of complex moves on the surfboard, demonstrated by the picture of a surfer wearing the shorts doing a hard trick.
- The creator and the distributer intend its effects to be to surf more, get cool board shorts, and read this magazine for more surf news and pictures. Similar intentions.
- Media used for this visual text is images and words.
- The visual text assumes its viewers like board shorts that allow you to move freely while in the ocean. The shorts are described "Q4 quadstretch" I believe to explain the shorts are very stretchy which surfers agree is a good thing while surfing.
- The cultural values the visual evokes are youth, adventure, freedom, sex appeal. It shows a young surfer Eric Geiselman doing a "rodeo flip" on the wave on his surfboard. This is a challenging trick which evokes adventure and youth. Surfing evokes freedom. And the boardshorts are supposed to be physically appealing which is sex appeal
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