Visual Arguments Diversity

The most appealing visual argument on pages 903-908 was the 1st one on page 903. I liked how it made it look like a nutrition label. I can relate it to every day life. I thought it was very clever how they set up that poster. The least appealing of those posters was the 2nd on on page 904. It did not have much structure. It was kind of all over the place. It was hard to look at quickly and get the message.

On pages 917-921 the first cartoon describes the weight of race on whether or not you get accepted and how the supreme court in crucial in regulating the racial discrimination of colleges. The second cartoon shows how their is only one minority who is a supreme court justice and the rest are white, showing that if the supreme court decides whether or not race can be taken into account, it has a biased opinion by default. The third cartoon is going for affirmative action and is being sarcastic in saying "why does he get all the breaks" after showing the hardships he'd gone through to even get to the point of being considered for college. The fourth cartoon is showing how their are many other factors besides race that determine your acceptance into a university and its just easy to point the finger at affirmative action. The last cartoon shows how money helps set the course and even can be the determining factor in getting into a school. The most effective cartoon I think is the one with the supreme court justices because that is the top ruling possible on this issue and even a decision by the supreme court would be extremely biased by default.

Visual advertisement

The visual advertisement I chose to analyze is in a magazine called Transworld Surf. A brand called Fox is advertising their new board shorts called "Vamplifier". Answering some of the questions on pages 446-451...

- Fox Tech created this visual text. Transworld Surf distributed it.
- Fox is a clothing brand for many extreme sports like motor cross, dirt biking, BMX, surfing, etc.
- The creators attitude toward the image seems to be that their board shorts will allow you to surf freely, with no restriction in your legs. Allowing you to do a variety of complex moves on the surfboard, demonstrated by the picture of a surfer wearing the shorts doing a hard trick.
- The creator and the distributer intend its effects to be to surf more, get cool board shorts, and read this magazine for more surf news and pictures. Similar intentions.
- Media used for this visual text is images and words.
- The visual text assumes its viewers like board shorts that allow you to move freely while in the ocean. The shorts are described "Q4 quadstretch" I believe to explain the shorts are very stretchy which surfers agree is a good thing while surfing.
-  The cultural values the visual evokes are youth, adventure, freedom, sex appeal. It shows a young surfer Eric Geiselman doing a "rodeo flip" on the wave on his surfboard. This is a challenging trick which evokes adventure and youth. Surfing evokes freedom. And the boardshorts are supposed to be physically appealing which is sex appeal